Apple Design Credo

if everyone

  is busy making everything…

how can anyone perfect anything?

we start to confuse convenience

     with joy.

…abundance with choice.

designing something requires


the first thing we ask is

  what do we want people to feel?





then we begin to craft around our intention

it takes time…………

there are a thousand no’s

     for every yes

:: we simplify ::

:: we perfect ::

:: we start over ::

until everything we touch

enhances each life it touches

only then do we sign our work ::….

Designed by Apple in California

Science Fiction

Science fiction is a remarkable device for looking at the human creature and into the human condition.  Indeed, as Ray Bradbury has often said, science fiction may be one of the last places in our society where the philosopher can roam just as freely as he chooses.

   ~ Star Trek & Philosophy: The Wrath of Kant


Logic: the beginning of wisdom, not the end…

Formal logic cannot function apart from the principle of non-contradiction, but experience includes much that seems contradictory.   Quantum physics is full of examples such as the principle of uncertainty, the wave-particle paradox, the problem of non-locality in particle interaction, and so forth.  Even at the level of pure logic there is inherent uncertainty as entailed by the “Principle of Incompleteness”, known on Earth as Gödel’s Theorem, which states that given any formal system of logic sufficiently complicated to be descriptive of experience, if it explicitly states all functional axioms, theorems, and postulates, it will contain contradictions.  The Principle of Incompleteness demonstrates that in order to maintain non-contradiction in formal reasoning, it is necessary to have open-endedness.

   ~ Star Trek and Philosophy, Jason Eberl and Kevin Decker

The Perennial Philosopher

“The more powerful and original a mind, the more it will incline
towards the religion of solitude.”  ~ Aldous Huxley

Philosopher’s Stone

Above all, gold represents our connection to the stars.

    ~ Ancient Aliens, History Channel

Drawing a Line in the Sand

When you don’t know what you believe, everything becomes an argument. Everything is debatable. But when you stand for something, decisions are obvious.