Apple Design Credo

if everyone

  is busy making everything…

how can anyone perfect anything?

we start to confuse convenience

     with joy.

…abundance with choice.

designing something requires


the first thing we ask is

  what do we want people to feel?





then we begin to craft around our intention

it takes time…………

there are a thousand no’s

     for every yes

:: we simplify ::

:: we perfect ::

:: we start over ::

until everything we touch

enhances each life it touches

only then do we sign our work ::….

Designed by Apple in California


A designer is an emerging synthesis of artist, inventor, mechanic, objective economist, and evolutionary strategist.

   ~ Wired, R. Buckminster Fuller


Revolution in the Making

An object is no longer something you merely consume.  It’s something you create.

   ~ Design for All, Wired Magazine, October 2012. 


Algorithm Design

Perhaps the most important principle for the good algorithm designer is to refuse to be content.

   ~ Aho, Hopcroft, and Ullman, The Design and Analysis of Computer Algorithms, 1974


Exploring Tokyo

Exploring Tokyo by Stuck in Customs
Exploring Tokyo, a photo by Stuck in Customs on Flickr.


BOXENSTOPP by margali59/back soon
BOXENSTOPP, a photo by margali59/back soon on Flickr.

Bauhaus design – China Beijing 798


Bubbles by Adolfo.por
Bubbles, a photo by Adolfo.por on Flickr.

Design Principles

“In most people’s vocabularies, design means veneer”, Jobs told Fortune shortly after retaking the reins at Apple. “But to me, nothing could be further from the meaning of design. Design is the fundamental soul of a man-made creation that ends up expressing itself in successive outer layers.”

~ Steve Jobs, Walter Isaacson

NeXT Branding