Apple Design Credo

if everyone

  is busy making everything…

how can anyone perfect anything?

we start to confuse convenience

     with joy.

…abundance with choice.

designing something requires


the first thing we ask is

  what do we want people to feel?





then we begin to craft around our intention

it takes time…………

there are a thousand no’s

     for every yes

:: we simplify ::

:: we perfect ::

:: we start over ::

until everything we touch

enhances each life it touches

only then do we sign our work ::….

Designed by Apple in California

Leopard rosettes

Leopard rosettes by Tambako the Jaguar
Leopard rosettes, a photo by Tambako the Jaguar on Flickr.

Sea Sunset

Sea Sunset by ►CubaGallery
Sea Sunset, a photo by ►CubaGallery on Flickr.

Respecting Life

You have just dined, and however scrupulously the slaughterhouse is concealed in the graceful distance of miles, there is complicity.

   ~ Ralph Waldo Emerson


frisch gerollt

frisch gerollt by margali59/back soon
frisch gerollt, a photo by margali59/back soon on Flickr.

Future of Humanity on this Planet

~ Aldous Huxley

und manchmal ….

und manchmal .... by margali59/back soon
und manchmal …., a photo by margali59/back soon on Flickr.

looking down from upon high

looking down from upon high by markprime
looking down from upon high, a photo by markprime on Flickr.

~ summer day ~

~ summer day ~ by ~ Pixel Passion ~
~ summer day ~, a photo by ~ Pixel Passion ~ on Flickr.

Two Great White Sharks

Two Great White Sharks by George Probst
Two Great White Sharks, a photo by George Probst on Flickr.