Apple Design Credo

if everyone

  is busy making everything…

how can anyone perfect anything?

we start to confuse convenience

     with joy.

…abundance with choice.

designing something requires


the first thing we ask is

  what do we want people to feel?





then we begin to craft around our intention

it takes time…………

there are a thousand no’s

     for every yes

:: we simplify ::

:: we perfect ::

:: we start over ::

until everything we touch

enhances each life it touches

only then do we sign our work ::….

Designed by Apple in California

I Waited All Night For You

Visual and Statistical Thinking

Display architecture recapitulates quantitative thinking; design quality grows from intellectual quality.  Such dual principles – both for reasoning about statistical evidence and for the design of statistical graphics – include:

  1. documenting the sources and characteristics of the data
  2. insistently enforcing appropriate comparisons
  3. demonstrating mechanisms of cause and effect
  4. expressing those mechanisms quantitatively
  5. recognizing the inherently multivariate nature of analytic problems
  6. inspecting and evaluating alternative explanations

When consistent with the substance and in harmony with the content, information displays should be documentary, comparative, causal and explanatory, quantified, multivariate, exploratory, skeptical.

   ~ Edward Tufte, Visual and Statistical Thinking



A designer is an emerging synthesis of artist, inventor, mechanic, objective economist, and evolutionary strategist.

   ~ Wired, R. Buckminster Fuller



In light of these new ideas [discoveries in space, time, language, and human mind], modernist authors and artists of the period began to wonder whether concrete reality and objective truth existed at all.  They rejected the realists’ obsession with accurate depiction of the world as a futile enterprise.  Instead, they tried to formulate new ways of exploring truth and reality.

   ~ The Intellectual Devotional, Modern Culture, David Kidder & Noah Oppenheim 


Computing Form Factor

Computers have been getting smaller and closer to our faces since their very beginning.

First they were in big rooms, then they sat on desktops, then they sat on our laps, and now they’re in our palms. Next they’ll be on our faces.

(Eventually they’ll be in our brains.)

   ~ “The end of the smartphone era is coming”, Nicholas Carlson

Revolution in the Making

An object is no longer something you merely consume.  It’s something you create.

   ~ Design for All, Wired Magazine, October 2012. 


Economic-modelling Process

The problem with market-driven art-making is that movies are green-lit based on past movies. So, as nature abhors a vacuum, the system abhors originality. Originality cannot be economically modelled.

The template for “The Matrix,” the Wachowskis recalled, had been “Johnny Mnemonic,” a 1995 Keanu Reeves flop.

~ Lana Wachowski, “Beyond the Matrix” by Aleksandar Hemon


Golden Gate HDR

Golden Gate HDR by vgm8383
Golden Gate HDR, a photo by vgm8383 on Flickr.

In Good Company

Good design to me suggests invisible orchestration – some sort of preplanning that results in something honest and comfortable.  The important questions are always the hardest to answer:  How do I want to live? How do I make my guests feel as at ease as I do when I return home after a long day?

The best parties, like the best houses, are the ones that address needs before desires are voiced or even felt.

   ~ “In Good Company”, Amanda Dameron, Dwell Magazine