Apple Design Credo

if everyone

  is busy making everything…

how can anyone perfect anything?

we start to confuse convenience

     with joy.

…abundance with choice.

designing something requires


the first thing we ask is

  what do we want people to feel?





then we begin to craft around our intention

it takes time…………

there are a thousand no’s

     for every yes

:: we simplify ::

:: we perfect ::

:: we start over ::

until everything we touch

enhances each life it touches

only then do we sign our work ::….

Designed by Apple in California

How to Create a Mind

Both hardware and software are progressing exponentially.  If logical thinking were the essence of intelligence, then computers would already be superior to us.  The area where humans still have an edge is our emotional intelligence.  Emotion is not some sideshow or distraction to intelligence.  Being funny, being sexy, expressing love – those are the cutting edge of human intelligence.

   ~ “Can We Reverse-engineer the Brain”, interview with Ray Kurzweil, by Brian O’Keefe, Fortune Magazine, January 2013


I Waited All Night For You


A designer is an emerging synthesis of artist, inventor, mechanic, objective economist, and evolutionary strategist.

   ~ Wired, R. Buckminster Fuller



In light of these new ideas [discoveries in space, time, language, and human mind], modernist authors and artists of the period began to wonder whether concrete reality and objective truth existed at all.  They rejected the realists’ obsession with accurate depiction of the world as a futile enterprise.  Instead, they tried to formulate new ways of exploring truth and reality.

   ~ The Intellectual Devotional, Modern Culture, David Kidder & Noah Oppenheim 


Economic-modelling Process

The problem with market-driven art-making is that movies are green-lit based on past movies. So, as nature abhors a vacuum, the system abhors originality. Originality cannot be economically modelled.

The template for “The Matrix,” the Wachowskis recalled, had been “Johnny Mnemonic,” a 1995 Keanu Reeves flop.

~ Lana Wachowski, “Beyond the Matrix” by Aleksandar Hemon



…but as the TMRC [MIT’s “Tech Model Railroad Club”] people used the word, there was serious respect implied.  While someone might call a clever connection between relays a “mere hack”, it would be understood that, to qualify as a hack, the feat must be imbued with innovation, style, and technical virtuosity.  Even though one might self-deprecatingly say he was “hacking away at The System” (much as an axe-wielder hacks at logs), the artistry with which one hacked was recognized to be considerable.

   ~ Hackers: Heroes of the Computer Revolution, Steven Levy

See Beyond

As early as the 1920s, artists called the Dadaists began cutting up text and putting it together in new ways.  In the 1960s, writers and artists such as William Burroughs and Brion Gysin were experimenting with the technique, physically cutting up a newspaper or other text object into many pieces and then recombining them into new forms.  They saw it as a way to break through the hypnosis of traditional media and see beyond its false imagery to the real messages and commands its controllers were trying to transmit to us without our knowledge.  Digital technology has turned this technique from a fringe art form to a dominant aesthetic.

   ~ Douglas Rushkoff, Program or Be Programmed – Ten Commands for a Digital Age

Golconda Remix

  by blue(skied)
, a photo by blue(skied) on Flickr.

Natural and Rational

But before we go any further, we must say a little more about Leonardo’s personality and talents.  The many gifts that Nature bestowed upon him concentrated themselves primarily in his eye.  Hence, although capable of all things, he appeared great above all as a painter.  He did not rely simply upon the inner impulses of his innate, inestimable talent; he permitted no arbitrary, random stroke of the brush; everything had to be deliberate and considered.  From the pure proportions to which he devoted so much research, to the strangest monsters that he compiled out of contradictory figures, everything had to be both natural and rational.

   ~ Johann Wolfgang Von Goethe (1787) – Leonardo da Vinci, The Complete Paintings & Drawings