Recent vs. Relevant

And the more we live this way, the more we value the digital’s definition of the now. Our search engines preface their more relevant results with a section of “live” links to whatever blog comment, social networking message, or tweet has most recently been posted containing the words in our queries. The only weighting that matters is how few seconds have transpired since it was blurted. This in turn encourages us to value the recent over the relevant.

  ~ Program or Be Programmed by David Rushkoff

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