Social Media

In the end, it isn’t who you really are. It’s the hilarious, adorable, fascinating, intelligent, so-worth-Friending version of you. Social media isn’t about having a conversation with people you know. It’s about advertising yourself. It’s not social; it’s media.

…the best evidence: marketers love it. Every business from taco trucks to GE is hoping to use social media to put a personal face on its brand.

   ~ Wired Magazine, Facebook: Personal Branding Made Easy, by Erin Biba

 

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